Drive out the main gate, take a left on LPGA Boulevard, and count the cranes. Between the community entrance and I-95, the two-lane approach residents have known for years is quietly turning into something closer to a suburban main street. Grocery, coffee, sliders, service bays, hotel keys. If your golf cart radius used to end at Publix, it's about to get shorter.
The thesis, in one sentence
Latitude Margaritaville was built as a self-contained resort, and that's how most residents still treat it. But the corridor outside the gates is filling in fast enough that a lot of the drives you make each week, to Ormond Beach for a specialty grocer, to One Daytona for a nicer dinner, to Port Orange for a big-box run, are about to become five-minute errands. The community isn't changing. The neighborhood around it is.
Here's what that shift looks like on the ground.
The LPGA corridor, then and soon
| Errand | Where residents drive today | What's coming to LPGA Blvd |
|---|---|---|
| Specialty groceries | Trader Joe's at Tomoka Town Center, or Ormond Beach for Whole Foods | Sprouts Farmers Market opening its first Daytona Beach location at the Shoppes at Williamson Crossing, opening Feb. 27 |
| Late-night burger run | ISB or A1A | White Castle at 1944 LPGA Boulevard, grand opening forecast for late Fall 2026 |
| Sit-down retail cluster | Tanger Outlets, One Daytona | The Commons at LPGA, a new mixed use development planned on LPGA Boulevard just south of Daytona Stadium, on the corner of LPGA Boulevard and Royal Palm |
| Hotel rooms for visiting family | Speedway-area or beachside | two new major-brand hotels along the stretch, one under Choice Hotels' Everhome Suites extended-stay flag, the other expected to operate under a Marriott banner |
| Car service | Ormond, Port Orange, or Orlando | Audi Daytona, a major new dealership and service center just off I-95 near the Daytona International Auto Mall, expected to open by summer 2026 |
None of these are speculative. They're permitted, groundbroken, or actively taking tenants. Here's the detail on each.
Groceries and sliders: the near-term openings
Sprouts at Williamson Crossing
Williamson Crossing sits about ten minutes south of the community. Sprouts opens February 27 and adds another lifestyle amenity buyers increasingly look for when choosing neighborhoods, especially in growing corridors near Port Orange and Ormond Beach. If you've been driving to Ormond for organic produce or specialty pantry items, this closes the gap.
White Castle at 1944 LPGA Boulevard
The first Central Florida White Castle north of Orlando. The Daytona Beach location will be designed in White Castle's modern "neighborhood" prototype style, with indoor and outdoor seating and two drive-thru lanes where team members will deliver orders directly to cars. When it opens, the new "Castle" will create more than 70 jobs for local residents. Sliders aren't for everyone, but the point isn't the menu. It's that a national fast-food chain chose 1944 LPGA over dozens of other Volusia parcels. That's a rooftop-count vote.
The Commons at LPGA
This one is the sleeper. A mixed-use development providing retail and professional services will rise on the corner of LPGA Boulevard and Royal Palm Boulevard in Daytona Beach if the City Commission approves a rezoning request submitted by property owner Norfield SRL LLC, whose legal representative wrote that despite LPGA Boulevard experiencing significant residential population growth with educational and recreational amenities nearby, this corner slice of LPGA Boulevard lacks retail, business and professional service options.
The design matters more than the retail mix. The plan is for six single-story buildings with 258 parking spaces and two access points that will be limited to right in, right out only. It is described as a town center-like design for retail, very walkable through the whole retail area, with fence and landscaping buffering the loading zones so they are quiet and hidden from plain sight.
Timing is where sources disagree. The developer's engineer said it might be a couple of years until we get a shovel in the ground, while a report from Traffic Planning and Design Inc. reads that the development will be completed by the end of 2026. Take the later date as the honest one. Either way, if you own a home within a golf-cart pull of that corner, this is the project to watch.
Tomoka Town Center is quietly the anchor
Most residents already know Tomoka Town Center, but it's worth understanding what it actually is. Spanning 126 acres and anchored by over 1.2 million square feet of market-defining retail space as well as three phases of residential totaling 594 units, Tomoka Town Center stands as one of the largest mixed-use developments delivered in the Southeast over the past 20 years.
The tenant list is dense: Trader Joe's, Sam's Club, TJMaxx, Homesense, Ross, Burlington, Academy Sports, Hobby Lobby, Ulta, Dave & Buster's, Popstroke, Ford's Garage, Miller's Ale House. Two of those deserve a second look for residents:
- Popstroke. A Tiger Woods-designed mini-golf and food concept. If you host grandkids for a weekend, this is the answer to "what do we do Saturday afternoon that isn't the beach."
- Homesense. The upscale sister to HomeGoods. Homesense is now open at Tomoka Town Center, designed to surprise, delivering uncommon global finds and top-brand treasures every single week. Useful when you're refreshing a lanai or a guest room without driving to Orlando.
The center sits at 1401 Cornerstone Blvd, roughly eight minutes from the community's gates depending on the light at Williamson.
Hotels are the leading indicator
Two new hotels along LPGA is a bigger tell than any restaurant. They are joining a surge of national restaurants and a specialty grocer that are turning the west side of the city into a more year-round retail and lodging hub. As first reported by the Orlando Business Journal in March 2026, Marriott and Choice Hotels are the two brands planning new locations along the LPGA corridor, positioned to serve not only beachgoers but also convention, tournament, and special-event demand linked to nearby attractions.
For residents, that translates into two practical things. First, out-of-town family will finally have midscale rooms within a mile or two, instead of routing through the Speedway hotels or Daytona Beach Shores. Second, hotel developers only underwrite on this kind of daytime population base once. The bet they're making on LPGA is a bet on you.
Planning around the fall crowd calendar
The tradeoff for all this new capacity is traffic. Two fall events matter more than any others for how you plan your week:
Biketoberfest, Oct. 15–18. The 34th annual Biketoberfest, regarded by many as one of the top motorcycle rallies in the southeastern United States, brings motorcycle enthusiasts to the Daytona Beach area with live music, bike shows, motorcycle racing at Daytona International Speedway, and miles of scenic rides along famous A1A, historic Main Street and the Ormond Beach Scenic Loop. If your regular Wednesday route hits ISB or A1A, expect it to double in time on those four days.
Daytona Turkey Run, Nov. 26–29. The 2026 Daytona Turkey Run features thousands of unique automobiles and swap meet vendors in the infield of the "World Center of Racing," Daytona International Speedway. Considered to be the largest combined car show and swap meet in the United States, this family-friendly four-day event takes place every fall during the Thanksgiving holiday week. Thanksgiving-week Publix runs get slower. Plan grocery pickups earlier in the week.
For a quieter evening out, the city's summer concert programming runs through the shoulder season at the Oceanfront Bandshell. The City of Daytona Beach presents the Sounds of Summer Concert Series at the iconic Oceanfront Bandshell, every Friday night at 7:15 PM, with general admission completely free. Bring the folding chairs.
Don't forget what's already inside the gates
While the corridor catches up, the Town Center inside the community keeps expanding. Minto Communities and Margaritaville announced that Latitude Margaritaville Daytona Beach Town Center amenities have been expanded to provide even more opportunities for gathering, entertainment and play, and residents celebrated the grand opening of the expanded amenities on July 26 in 2024. The amenities expansion includes the addition of The Sand Bar at the Latitude Town Center with a second outdoor swimming pool, additional pool deck, and a restroom building that showcases a tropical inspired mural by local artist Natasha Azari, co-founder of the Save the Arts movement in Daytona Beach.
That mural detail is worth pausing on. The community brought in a Daytona Beach artist to finish a resident-facing amenity. It's a small choice that says something about how the developer thinks about the relationship between the gates and the town outside them.
The takeaway for people who already live here
The five-minute errand radius is real, and it's about to include a specialty grocer, a walkable retail node, two new hotel brands, and an Audi service bay. If you moved in three years ago and formed your weekly rhythm around driving south to Port Orange or east to Ormond, that rhythm is worth rebuilding. Try the new places as they open. The ones that stick will shape what your Tuesday looks like for the next decade.
If you're thinking about the resale side of that equation, or just want a market snapshot that reflects how this corridor is changing the desirability of homes inside the community, Geri Davis tracks the LPGA corridor closely and would be glad to share a current read on where values are heading. Get Your Free Market Snapshot and let's talk about what the neighborhood looks like a year from now.
